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Johnnie-O

Sponsored · Exhibit 01 · Polo Both Ways

One polo for the first tee and the patio after, no outfit change needed.

Lightweight, stretchy, moisture-wicking, and UPF 50. Our performance fabrics are made to keep you cool, dry, and comfortable both on and off the course. The PerryGolf Performance Mesh Polo - Solid is where to start.

Find your PerryGolf polo and wear it all day.

PerryGolf Performance Mesh Polo - Solid
UPF 50, on and off the course

UPF 50

on and off the course

JOHNNIE-O.COM

Cool, dry, and comfortable

Shop Polos
Format
Product hero
Persona
Weekend golfer who wears the same polo to lunch
Reason to buy
UPF 50 performance fabric
Funnel stage
Middle of funnel
Product
PerryGolf Performance Mesh Polo - Solid
Lands on
Landing page

Why it should work. Pairs a hard fabric spec with a single named polo, so the claim has something to attach to.

Tests. Whether a fabric spec beats a style hook for golfers.

Johnnie-O

Sponsored · Exhibit 02 · Sully Free Shipping

Easy classics for cooler weather. Free shipping when the order reaches $150+.

Free Shipping on All U.S. Orders $150+. The Sully 1/4 Zip Pullover is $138, an easy classic for cooler weather. Add a second piece to the cart and see whether the order clears the free shipping line before you check out.

Add the Sully to your cart.

Sully 1/4 Zip Pullover
Free Shipping on All U.S. Orders $150+

Free shipping on U.S. orders $150+

Sully 1/4 Zip Pullover $138

JOHNNIE-O.COM

Free shipping over $150+

Shop Now
Format
Offer on product photo
Persona
Fall shopper building a cooler-weather order
Reason to buy
Free U.S. shipping
Funnel stage
Bottom of funnel
Product
Sully 1/4 Zip Pullover
Lands on
Landing page

Why it should work. The pullover sits just under the free shipping line, which invites a second item.

Tests. Whether the shipping threshold lifts order size.

Johnnie-O

Sponsored · Exhibit 03 · Stowe Shacket Menu

A quilted shacket for the mornings that are almost cold.

Stowe Quilt Shacket. A quilted layer for cooler weather. And if it is not the one, we partner with Happy Returns for free, easy, and environmentally friendly returns at nearly 8,000 locations in the contiguous U.S.

Try the Stowe Quilt Shacket.

Shacket weather is here

Stowe Quilt Shacket

  • Quilted for cooler weather
  • Free, easy returns
  • Free Shipping on All U.S. Orders $150+
Stowe Quilt Shacket

JOHNNIE-O.COM

Stowe Quilt Shacket

Shop the Shacket
Format
Menu-card split, product photo
Persona
Someone building a cool-morning layer
Reason to buy
Free, easy returns
Funnel stage
Middle of funnel
Product
Stowe Quilt Shacket
Lands on
Landing page

Johnnie-O

Sponsored · Exhibit 04 · Chore Coat Free Shipping

The Quilted Chore Coat ships free on its own, anywhere in the U.S.

Free Shipping on All U.S. Orders $150+. The Quilted Chore Coat is $248, so the offer applies to the coat alone. Quilted and ready for the first cold morning, with nothing else needed in the cart.

Get the Quilted Chore Coat.

Quilted Chore Coat
Free Shipping on All U.S. Orders $150+

Chore coat ships free in the U.S.

Quilted Chore Coat $248

JOHNNIE-O.COM

Quilted Chore Coat

Shop Now
Format
Offer on product photo
Persona
Shopper eyeing one bigger outerwear piece
Reason to buy
Free U.S. shipping
Funnel stage
Bottom of funnel
Product
Quilted Chore Coat
Lands on
Landing page

Johnnie-O

Sponsored · Exhibit 05 · Trunk To Rotation

Polos out of a car trunk in 2005, now a full cooler-weather rotation.

In 2005, John O’Donnell launched Johnnie-O selling polos out of the trunk of his car. Today the rotation runs from the Original 4-Button Polo - Solid to the Sully 1/4 Zip Pullover and the Belfry Quilted Puffer Vest.

Build your own rotation, one piece at a time.

Belfry Quilted Puffer Vest

Belfry Quilted Puffer Vest

Original 4-Button Polo - Solid

Original 4-Button Polo - Solid

Sully 1/4 Zip Pullover

Sully 1/4 Zip Pullover

Polos out of a trunk, since 2005

Since 2005

JOHNNIE-O.COM

The Johnnie-O story

Read Our Story
Format
Three-photo collage
Persona
Buyer who likes knowing where a brand started
Reason to buy
Started from a car trunk
Funnel stage
Top of funnel
Product
Sully 1/4 Zip Pullover
Lands on
Landing page

Johnnie-O

Sponsored · Exhibit 06 · Four Chip Polo

Four things a golf polo should earn before it goes in your bag.

Golf Shirts and Casual Performance Apparel is what we make. The PerryGolf Performance Mesh Polo - Shades is built on performance fabrics: lightweight, stretchy, moisture-wicking, and UPF 50, to keep you cool on and off the course.

Count the chips, then pick your polo.

PerryGolf Performance Mesh Polo - Shades
Four things your polo must do
  1. 1Lightweight
  2. 2Stretchy
  3. 3Moisture-wicking
  4. 4UPF 50

JOHNNIE-O.COM

Lightweight, stretchy, UPF 50

See Golf Polos
Format
Product photo, ingredient chips
Persona
Golfer comparing polos on specs, not logos
Reason to buy
UPF 50 performance fabric
Funnel stage
Top of funnel
Product
PerryGolf Performance Mesh Polo - Shades
Lands on
Landing page

Johnnie-O

Sponsored · Exhibit 07 · Cove Henley Soft

Dressed up, but it still feels like your favorite hoodie.

Simple feel, premium finish. Woven from 100% cotton, this henley is secretly softer on the inside for the feeling of your favorite hoodie, even when you’re all dressed up. The Cove Striped Cotton Henley, made for a cooler-weather dinner.

Slip into the Cove Striped Cotton Henley.

Cove Striped Cotton Henley
Secretly softer on the inside

100%

cotton, softer inside

JOHNNIE-O.COM

The Cove Striped Cotton Henley

Shop the Henley
Format
Product hero
Persona
Man who dresses up but refuses to be uncomfortable
Reason to buy
Soft inside, sharp outside
Funnel stage
Middle of funnel
Product
Cove Striped Cotton Henley
Lands on
Landing page

Johnnie-O

Sponsored · Exhibit 08 · Reds Game Day

Cheer for the Reds without wearing a jersey.

Game Day Collection: all your favorite NFL, MLB, NHL, and NCAA teams on all your favorite styles. The Cincinnati Reds Rally Cap Performance Polo puts your team on a polo you can wear to the park and to dinner after.

Find your team in the Game Day Collection.

Cincinnati Reds Rally Cap Performance Polo
Game Day Collection

Your team, on a polo

JOHNNIE-O.COM

Game Day Collection

Shop Game Day
Format
Full-bleed photo
Persona
MLB fan who wants a polo, not a jersey
Reason to buy
Your team, your style
Funnel stage
Top of funnel
Product
Cincinnati Reds Rally Cap Performance Polo
Lands on
Landing page

Johnnie-O

Sponsored · Native 01 · Golf Bag Notes

My golf bag list, finally sorted for fall.

Performance fabrics made to keep you cool, dry, and comfortable both on and off the course. Start with the PerryGolf Performance Mesh Polo - Solid, then add the Sorbtek Sock and the Everyday Pant.

Save the list, then shop it in one order.

PerryGolf Performance Mesh Polo - Solid

Notes

Golf bag list, sorted

  • Polo: lightweight, stretchy, UPF 50
  • Socks: Sorbtek Sock
  • Pants: Everyday Pant
  • Free shipping on $150+

JOHNNIE-O.COM

Polo, sock, and pant

Shop the List
Format
Notes app over product photo
Persona
Golfer who keeps lists in a phone notes app
Reason to buy
UPF 50 performance fabric
Funnel stage
Top of funnel
Product
PerryGolf Performance Mesh Polo - Solid
Lands on
Landing page

Johnnie-O

Sponsored · Native 02 · Dad Asks About Coat

Is the Quilted Chore Coat actually any good?

Here is our answer: 4.8 out of 5 stars. 168 reviews. The long answer is the Quilted Chore Coat, with Free Shipping on All U.S. Orders $150+ if you keep the order simple.

Send Dad the Chore Coat link.

Dad

Dad asked about the chore coat

Quilted Chore Coat

4.8 out of 5 stars. 168 reviews.

Fine. Send me the link.

JOHNNIE-O.COM

4.8 out of 5 stars

Read Reviews
Format
Message thread with photo
Persona
Adult child or friend vetting a gift for dad
Reason to buy
Review score
Funnel stage
Middle of funnel
Product
Quilted Chore Coat
Lands on
Landing page

Johnnie-O

Sponsored · Native 03 · Pullover Vs Vest Poll

First cool morning: pullover or vest?

Sully 1/4 Zip Pullover or Belfry Quilted Puffer Vest? Easy classics for cooler weather, both. Vote in the poll. If your pick is not the one, we offer free, easy returns at nearly 8,000 locations in the contiguous U.S. No shipping box or label required!

Vote, then shop your winner.

Sully 1/4 Zip Pullover
Belfry Quilted Puffer Vest

Pullover or puffer vest?

Sully 1/4 Zip PulloverBelfry Quilted Puffer Vest

JOHNNIE-O.COM

Pullover or vest?

Shop Both
Format
Stories poll
Persona
Layering shopper who cannot pick just one
Reason to buy
Free, easy returns
Funnel stage
Middle of funnel
Product
Sully 1/4 Zip Pullover
Lands on
Landing page

Johnnie-O

Sponsored · Native 04 · Tailgate Camera Roll

Saturday afternoon camera roll: tailgate edition.

Texas Tech University Rally Cap Performance Polo - Red Raider Logo, from the Game Day Collection. Embroidered products need 10-12 business days for custom embroidery before shipping, so plan ahead for the next home game.

Order early, then post your own tailgate roll.

Texas Tech University Rally Cap Performance Polo - Red Raider Logo
RecentsSaturday
Afternoon
Edit

Tailgate roll, Red Raider edition

JOHNNIE-O.COM

Texas Tech Rally Cap Polo

Shop Texas Tech
Format
Camera-roll share
Persona
Texas Tech fan planning the next home game
Reason to buy
Your team, your style
Funnel stage
Top of funnel
Product
Texas Tech University Rally Cap Performance Polo - Red Raider Logo
Lands on
Landing page

Johnnie-O

Sponsored · Meme 01 · Drake Back Nine

Which polo are you taking to the back nine?

Lightweight, stretchy, moisture-wicking, and UPF 50. Our performance fabrics are made to keep you cool, dry, and comfortable both on and off the course. That is the PerryGolf Performance Mesh Polo - Solid argument in one line.

Choose the polo that keeps up.

Cool and dry beats sweaty

Drake Hotline Bling meme about Johnnie-O

Sweating through a polo by the back nine

Moisture-wicking polo, UPF 50

Johnnie-O

JOHNNIE-O.COM

UPF 50 performance polos

Shop Polos
Format
Meme template, product swapped in
Persona
Golfer who has sweated through a polo
Reason to buy
UPF 50 performance fabric
Funnel stage
Top of funnel
Product
PerryGolf Performance Mesh Polo - Solid
Lands on
Landing page

Johnnie-O

Sponsored · Meme 02 · Distracted By Shipping

Every order has a line. Ours is $150+ for free shipping.

Free Shipping on All U.S. Orders $150+. The Stowe Quilt Shacket is a quilted layer for cooler weather, and a second piece in the cart is an easy call. See where the order lands before you check out.

Stack the cart, skip the shipping.

Cart under the free shipping line

Distracted Boyfriend meme about Johnnie-O

Free shipping on $150+ orders

Me, adding one more layer

A cart that stays under the line

Johnnie-O

JOHNNIE-O.COM

Free shipping on U.S. orders $150+

Shop Layers
Format
Meme template, product swapped in
Persona
Shopper one item short of free shipping
Reason to buy
Free U.S. shipping
Funnel stage
Middle of funnel
Product
Stowe Quilt Shacket
Lands on
Landing page

Johnnie-O

Sponsored · Meme 03 · Two Teams Dilemma

Two teams, one polo rack. Pick a side.

Game Day Collection: all your favorite NFL, MLB, NHL, and NCAA teams on all your favorite styles. Start with the University of Georgia Rally Cap Performance Polo, or find the Pittsburgh Pirates Rally Cap Performance Polo if baseball wins the argument.

Pick a team, then pick a polo.

College or MLB, you choose

Two Buttons meme about Johnnie-O

Cheer for my college

Cheer for my MLB team

Me at the Game Day Collection

Johnnie-O

JOHNNIE-O.COM

Two teams, one polo

Shop Game Day
Format
Meme template, product swapped in
Persona
Fan who loves a college team and an MLB team
Reason to buy
Your team, your style
Funnel stage
Top of funnel
Product
University of Georgia Rally Cap Performance Polo
Lands on
Landing page

Johnnie-O

Sponsored · Meme 04 · Brain Level Polo

Four levels of golf wardrobe thinking.

Lightweight, stretchy, moisture-wicking, and UPF 50. The PerryGolf Performance Mesh Polo - The O comes from performance fabrics made to keep you cool, dry, and comfortable both on and off the course. Level four is a real place.

Take the polo to level four.

Level four is UPF 50

Expanding Brain meme about Johnnie-O

A cotton tee on the course

A regular polo

A moisture-wicking polo

A moisture-wicking, UPF 50 polo

Johnnie-O

JOHNNIE-O.COM

PerryGolf Mesh Polo - The O

Shop Golf Polos
Format
Meme template, product swapped in
Persona
Golfer who researches fabric before buying
Reason to buy
UPF 50 performance fabric
Funnel stage
Top of funnel
Product
PerryGolf Performance Mesh Polo - The O
Lands on
Landing page

Johnnie-O

Sponsored · Meme 05 · Returns Hot Take

Hot take: the best return is the one with no label.

We partner with Happy Returns to offer free, easy, and environmentally friendly returns at nearly 8,000 locations in the contiguous U.S. No shipping box or label required! Order the Sully 1/4 Zip Pullover with that in your back pocket.

Read how returns work before you order.

No box. No label. Free returns.

Change My Mind meme about Johnnie-O

Returns at a Happy Returns Bar beat a shipping label

Johnnie-O

JOHNNIE-O.COM

Free, easy returns

See Returns
Format
Meme template, product swapped in
Persona
Cautious online shopper who hates returning by mail
Reason to buy
Free, easy returns
Funnel stage
Bottom of funnel
Product
Sully 1/4 Zip Pullover
Lands on
Landing page

Johnnie-O

Sponsored · Meme 06 · Gru Order Plan

The plan was one polo. The plan changed.

Free Shipping on All U.S. Orders $150+. Start with the PerryGolf Performance Mesh Polo - Solid, add the Sully 1/4 Zip Pullover, then notice the Sorbtek Sock. Plans change at checkout, and the shipping line is part of why.

Build the order, let shipping be free.

The plan: one polo. Then socks.

Gru's Plan meme about Johnnie-O

Order one polo, just one

Add the Sully 1/4 Zip Pullover

Also need a Sorbtek Sock

Also need a Sorbtek Sock

Johnnie-O

JOHNNIE-O.COM

Add the Sorbtek Sock

Shop Socks
Format
Meme template, product swapped in
Persona
Shopper who always adds one more item
Reason to buy
Free U.S. shipping
Funnel stage
Bottom of funnel
Product
Sorbtek Sock
Lands on
Landing page

Photography and product names belong to Johnnie-O. Every ad lands on a page in this package. Memes use real, recognizable templates with Johnnie-O product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.